Inspiration in the HAUS

On March 1, 2010 a new and interesting concept store was launched in Toronto called HAUS. Yesterday, I had the pleasure of meeting with William Ashman of HAUS to discuss the concept and their public relations strategies.

William spoke of his shared vision, created with partner Rachel Beauparlant, of a genuine platform for emerging artists to explore, create and play. As someone who is often overwhelmed by the stifling nature of modern society, their vision was refreshing and nothing short of inspirational.

It became very clear, very fast that HAUS was no ordinary vintage shop like most voyeurs may think. In fact, it’s not a vintage shop at all. It’s the platform of a movement promoting sustainable, grassroots capitalism. A platform for artists, designers, performers and creators to launch their products in a fun, engaging and sustainable environment. All items in the store are sourced by consignment and are selected personally by Rachel and William.

The HAUS philosophy is that when a designer is brought in it becomes their HAUS as much as it is Rachel and William’s. They make a conscious effort to have strong and lasting relationships with all stakeholders. It is clear they are doing what they love and are loving every minute of it.

I left HAUS with an understanding that aside from running a successful retail operation in order to support local artists, William and Rachel are committed to the promotion of people doing what they love without fear. For them HAUS is their platform to do just that.

“Follow your fears, never your dreams – it’s so much more fulfilling” -William Ashman

I look forward to working with HAUS and watching the concept transform and grow. I encourage anyone looking for a refreshing environment, unique and one-of-a-kind pieces and a little inspiration to stop in at HAUS. They are located at 1265 Bloor St.W, just east of Landsdowne on the south side of Bloor. You can also follow Rachel and William on twitter by clicking on their name.

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